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VeraSage Institute




VeraSage Institute is the most revolutionary think tank for professional service firms they challenge the professions to break free of practice methods that hurt the professions, undermine their purposes, and fail their clients. VeraSage is the combination of the words veracity and sagacity, meaning true wisdom.

Among their quests burying the billable hour and archaic timesheets pricing on purpose and recognizing that professionals are knowledge workers, not machines.
 
A think tank operates in the arena of ideas by observing actual conditions, positing, testing, and constantly revising theories of how the world works, and is an advocate for those ideas it believes will create a better future for posterity. They operate as a non profit entity offering their collective intellectual capital to further their ideas and ideals. Their Fellows have all pledged to help their colleagues in any way possible to expand their intellectual capital and increase their sphere of influence.
 
VeraSage Institute was founded in by Ron Baker and Dan Morris as a think tank dedicated to promulgating and teaching Value Pricing, Customer Economics, and Human Capital Development to professionals and businesses around the world. Now VeraSage has grown to include several Senior Fellows, Fellows and other members at various levels including Trailblazers, Pioneers, Understudies and they even invite Skeptics and Dissenters into the fray because having their views challenged helps them strengthen their logic and approaches. 

Whether they see eye to eye on how or why to make changes in their businesses, they all agree that they immensely enjoy telling others about their experiences the discoveries, challenges and dramatic results they were realized as a result of the changes they were made. Their goal is to provide timely and quality service that will keep your business in compliance with taxing authorities and provide you with the information you need to make informed decisions regarding the operations of your company.

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