|
|
 |
| |
|
Home > Financial Services > Mutual Funds > CRM
CRM
Customer relationship management (CRM) seems to be the buzzterm of the millennium. Companies across most industries are implementing CRM programs. CRM is the process of interacting with intermediary and end-user customers, and developing personalized relationships based on their needs. To implement CRM, you must give your customers choices, make it easy for them to conduct business, store all collected information in the customer database, and treat customers differently based on their values. In short, develop a customer focus. This attention to the customer can increase customer loyalty and retention as the customer feels respected and has invested time explaining their preferences and needs to you.
No-load mutual fund companies are better positioned to implement CRM programs because of the fact that they have just one customer group to deal with. CRM is more difficult for fund groups sold through intermediaries. The primary customer is the intermediary, and clearly the most important relationship to be managed is that with the intermediary. But what about shareholder relationships? Across all industries, intermediaries have tried to prevent interaction between suppliers and end users. This has become difficult to do in the digital age, as consumers have grown to expect internet interaction with their suppliers, at a minimum.
CRM Large Cap Value Fund seeks long-term capital appreciation on the total investment. The fund normally invests at least 65 percent of assets in equity securities of large capitalization companies. It may invest in common and preferred stocks, convertibles, and warrants. The fund may invest in companies with market capitalizations greater than 10 billion dollars at the time of investment. It may invest in American Depositary Receipts.
CRM Mid Cap Value Fund seeks long-term capital appreciation. The fund normally invests in equity securities of medium-sized companies with market capitalizations ranging from 1 billion to 10 billion dollars at the time of purchase. It may invest a portion of assets in securities of smaller and larger companies.
CRM involves giving customers a choice on how they want to be serviced, and receive documents. Transfer agents must maintain these shareholder options. CRM also treats customers differently based on value - often by providing varying levels of service.
Financial Services Companies
all are here at FinancialBrowsers.com Permission is granted to reproduce this article as long as the above resource paragraph is left intact with active links.
Back to Mutual Funds
|
|
|
|
|
|
|