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Home > Financial Services > Mortgage Brokers > Alternative Financing Corp.

Alternative Financing Corp.

A mortgage broker is an individual or firm that acts as an independent agent for both the borrower and the lender of a mortgage loan. Mortgage brokers are the middleman between you and the lending institution, which can be a bank, trust company, credit union, Mortgage Corporation, finance company or even an individual private investor. A mortgage broker will analyze your financial situation to determine which lender is the best fit for your loan needs. He or she will submit your mortgage application to one or more lenders in order to sell it, and works with the chosen lender until the loan closes. He or she receives a commission from the borrower if the loan closes.

Alternative Financing Corporation is a full service wholesale mortgage lender specializing in sub prime residential lending. They work with mortgage brokers to find their borrowers the best possible loan to meet needs that are unsatisfied by stringent mortgage guidelines. Their products include 1st mortgages, 2nd mortgages and Equity lines. For added flexibility they offer both credit score based and traditional, non-scored programs.

The firm was founded in 1997 by David Gunning with the goal of creating a superior lending experience particularly in the area of service. The key ways that AFC differentiates itself are broad sub prime product offerings, accessibility, knowledgeable and professional associates, quick turnaround times, and an obsession with superior customer service.

When they combine this type of service with a broad array of competitively priced mortgage products they can meet their company objectives. But the key ingredient in all of this is feedback. Success is ultimately a function of their ability to continually learn from their customers what it is that they appreciate in a lender so that they can constantly improve their efforts in meeting those needs.

Their primary aim is to give their brokers the type of service where they won’t even consider using another sub prime lender that is service where they are known by name, where they are always treated with respect and professionalism, where expectations are exceeded, and where time is of the essence at all stages of the loan process.

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