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Sorrento Pacific Financial, Llc.


Sorrento Pacific Financial, Llc. is a member of NASD, the National Association of Securities Dealer. NASD is a self regulatory organization of the securities industry responsible for the operation and regulation of the NASDQ stock market and over the counter markets. It also administrates exams for the investments professionals, such as the series of 7 exams.
 
Sorrento Pacific Financial, Llc.(SPF) is a registered broker dealer. The operation and service center is located in San Diego. Sorrento Pacific Financial is committed to providing banks with the highest quality investment products and services, supported by leading-edge technology to enable them to attract bank customer assets now and in the future.
 
All their systems, training and programs are created to provide you with the tools to enhance their customer relationship by delivering competitive, high-quality service. Their mission is to integrate investment products and a service with the Bank’s other core products. They offer leading edge technology solutions that enable you to operate your program efficiently and effectively. These solutions can result in increased productivity for your representatives, lower operating costs for your Bank plus more comprehensive data integration and reporting. Their technology is completely web-enabled, and provides a virtually paperless operation for your program.
 
The firm offers a fully integrated brokerage and insurance model that addresses all delivery channel options including face-to-face, internet, direct mail, call center and wireless, depending on the needs of your customers. With fast and efficient settlement options linked directly to the bank, accessing these options is both easy and convenient. Sorrento Pacific Financial offers its partnered banks the option to self-manage their programs or to utilize the services of their highly qualified managers located within their region.
 
The firm provides sales management and coaching to help the representative continue to advance their sales skills and improve their over all service levels and performance. The mission is to provide a broad array of financial services to the customers of their partner banking institutions. They provide for the customer a combination of full service, advisor based brokerage services, and complement that with the option of self directed, low cost Internet trading of stocks, bonds, and other financial products.

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