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Home > Financial Services > Stock Brokers > White Cap Trading, Llc
White Cap Trading, Llc
White Cap Trading, Llc is a member of NASD, the National Association of Securities Dealer. NASD is a self regulatory organization of the securities industry responsible for the operation and regulation of the NASDQ stock market and over the counter markets. It also administrates exams for the investments professionals, such as the series of 7 exams.
White Cap Trading is an institutional brokerage firm. Formed in February 2003 by five veterans of Archipelago which is an electronic stock exchange and Townsend Analytics a leading provider of financial software, White Cap helps institutional investors achieve best execution through their electronic trading knowledge and experience. Their trading desk stands ready to work equity and option orders in effective and innovative ways, exclusively on an agency basis, and at competitive commission rates. They provide insight and guidance to those seeking to navigate the ever-changing market structure waters, and they actively participate in the public policy process as an advocate for the interests of institutional investors.
They are an anonymous, agency-only brokerage firm and they do not engage in proprietary trading, and they never divulge client-related information. They are an unconditional advocate for the institutional investor. Bill is responsible for trading at White Cap. Previously, Bill ran Archipelago’s New York trading desk, managing its day-to-day operations since its inception.
Traditional exchanges may be inefficient or present conflicts of interest; traditional brokers may be unaware of or unwilling to address these frailties. New alternatives to the traditional way of doing things have emerged however, they are essential to enhancing execution quality and reducing information leakage. Whether these alternatives are new trading systems, new exchanges, or new sources of liquidity, the opportunities are manifold.
White Cap provides cost-effective, efficient execution for institutional investors. Through their expertise with electronic markets, their knowledge of market structure, and their uncomplicated and focused organization, they offer a new approach to institutional brokerage.
The company prides themselves on their accessibility and encourages frequent and open communication with the clients. Client satisfaction is the most appropriate measure of their success.
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