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Financial Self Defense for Investors

A new book exposing how investors are cheated, confused, swindled and fleeced under the watchful eye of the SEC.

Caveat Emptor (PRWEB) November 28, 2005 -- Financial Self Defense for Investors exposes the financial spin tricks of the investor relations business. Investors looking for self-defense tools will learn how press releases are timed, corporate executives protected, large investors granted preferential treatment and other financial sleight of hand tricks.

Investors Relations has grown dramatically. The investor needs to understand what companies are doing and why they are doing it. Information is power. Financial Self Defense is empowerment. If you do not truly understand the game you will lose money.

The book will interest investors and financial advisors. Corporate spin artists and financial crooks may find the book to be a good review of their fundamentals.

Written in the tradition of Confessions of an Advertising Man the book lays out the tactics and strategies used by the unscrupulous within financial communications.

The book incorporates a trick list rather than using a standard chapter listing. Investor Relations practices are reviewed for what they are. What even the sophisticated investor may not realize, investor relations is a marketing tool that is used by management. Entrenched managements will go great distances to protect themselves. Some will readily cross the line and become white-collar criminals. What is truly amazing is that the shareholder pays for the entire cost.

In today’s corporate governance challenged environment we still need to examine why companies cannot tell the truth? Why does everything need to be packaged in financial Teflon? Too many public actions are regulator correct but investor toxic. NYSE and NASDAQ all claim to have rigorous listing standards. Yet financial scandal follows financial scandal. Investors need to assert themselves.

The author is George Gutowski is a twenty plus year veteran of institutional investing and investor relation’s services. He has seen sinners and saints. Which one are you?

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