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Protective Life Group

Protective Life Corporation provides financial security through insurance and investment products. Their purpose is to enhance the quality of life of their customers, their share owners, and their people.  Quality, Serving People, and Growths are their three preeminent values. They are the foundation of their aspirations, plans, best energies and their life together in this Company.

Protective Life Corporation and its subsidiaries provide financial security through insurance and investment products to individuals and families across the United States. Life insurance products are marketed through their Life and Annuity Division and West Coast Life Division and under the banners of four companies Protective Life Insurance Company, West Coast Life Insurance Company, Empire General Life Assurance Corporation, and Protective Life and Annuity Insurance Company.

Protective Life Insurance Company has had consistently high ratings from independent rating organizations who assign ratings measuring financial strength or claims paying abilities. They consider factors such as overall operating performance, asset quality, financial flexibility and capitalization. Their Company has grown and prospered through six generations of management. They have been fortunate to enjoy tremendous growth in sales, earnings and assets.

Quality is the cornerstone on which all their activity rests. They strive for superior quality and continuous quality improvement in everything they do.

The Company puts customers first and their success as a Company depends upon their ability to respond to the needs of the many different types of people they serve as customers. They prosper only to the extent that they create long term relationships with satisfied customers.

Their share owners provide the equity essential for their success. They are stewards of their investment and must return a profit to them. Profit is essential for implementing their commitment to quality, serving people and growth. It is a critical measurement of their performance. Their objective is to rank at the top of the industry in long range earnings growth and return on equity.

They are dedicated to long term growth in sales, revenues and profit, not only for their share owners, but also because it contributes to personal growth and development of Protective people. They achieve growth through innovative marketing, superior service, and acquisitions. Growth is critical for improving quality and serving people. It is essential to maintaining a position of strength in their marketplace and attracting and retaining high caliber people.

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