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Maryland Lawyer Unveils Tool that Generates Endless Referrals

New breakthrough directory rewards loyal customers and referral sources for pennies a day.

(PRWEB) November 16, 2005 -- Taking good care of your customers and referral sources just got easier thanks to a retired lawyer who unveiled a special Web based referral and networking directory called WhoIRecommend.com.

The WhoIRecommend.com directory allows you to purchase listings that you give to your best referral sources. When someone asks you who you recommend, you simply refer them to your category in the directory, to see listings of anyone you recommmend, including lawyers, accountants, real estate agents, mortgage brokers, sales reps, plumbers, mechanics, or anyone else you do business with.

"William James, a noted psychologists recognized along time ago that the deepest principle in human nature is the craving to be appreciated", observed Glenn Garnes, the founder of WhoIRecommend.com. WhoIRecommend.com simply allows our customers to make it easy to feed that craving, easily and cost effectively, Garnes added.

Statistics show that it can cost as much as 5 times as much to acquire a new customer as it costs to make a repeat sale to an existing customer. Also of note is that fact that two-thirds of customers that leave one vendor for another do so as a result of perceived indifference of the old vendor to their business. "By simply paying attention to your customers and referral sources using the WhoIRecommend.com directory you can keep as many as two-thirds of your existing customers and referral sources on board with you", noted Garnes.

Costs for the listings can be as little as a one time charge of $6.00. The directory is promoted not only by the people who purchase listings, but on popular, high traffic websites as well.

"The thing that makes the directory unique is that the only way you can get listed is if someone recommends you by purchasing a listing for you", says Kellie Sartori, director of marketing for WhoIRecommend.com "That means something to the people who will use the directory because they'll know that someone felt strongly enough about people listed there to recommend them", Sartori added.

"During the 18 years I practiced law 90% or more of my business came through referrals, or repeat business from existing clients", says Garnes, who closed the doors to his law practice about 4 years ago. "That came from spending a lot of time networking with my clients and referral sources", he added. "The WhoIRecommend.com directory simply makes it easier for people to encourage referrals from customers and referral sources, because it's unique, but simple", added Garnes.

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