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Home > Financial Services > Stock Brokers > Lincoln Financial Distributors, Inc.

Lincoln Financial Distributors, Inc.

Lincoln Financial Distributors, Inc. is a member of NASD, the National Association of Securities Dealer. NASD is a self regulatory organization of the securities industry responsible for the operation and regulation of the NASDQ stock market and over the counter markets. It also administrates exams for the investments professionals, such as the series of 7 exams.

Headquartered in Philadelphia, Lincoln Financial Distributors is the wholesaling distribution organization of Lincoln Financial Group, a financial services holding company with consolidated assets of 93 billion dollars and had annual consolidated revenues of 4.6 billion dollars in 2002. Through its wealth accumulation and protection businesses, the company provides annuities, life insurance, 401 k plans, 529 college savings plans, mutual funds, managed accounts, institutional investment and financial planning and advisory services.

When they merged four separate sales organizations and implemented its unique distribution model, they realized a sales culture development program was necessary for a successful implementation and to help its employees flourish and enhance their skills.

In addition to the culture change, they also modified its recruitment practices to find and attract candidates that would be successful at the company. Hiring managers used the behavior, motivator and effectiveness scores from its top performers to create a set of behavioral questions and list of successful qualities to determine a candidate’s chance of success if hired.

After one year, LFD had increased its sales by 23 percent, increased productivity by 24 percent per salesperson and witnessed a 30 to 50 percent increase in assessment scores by its sales force. New hires also had stronger behavior, motivator and excellence scores than their workforce when the program started.

Lincoln Financial also offers a comprehensive E university to help its wholesalers develop and enhance skills related to the financial services industry and general business and sales practices. A Leader’s Edge program for women was also developed to help female workers excel in their careers.

The company is a very professionally managed company that believes in treating their staff as well as they treat their customers. This is because the company believes in the old saying that happy workers make for happy customers. This has proven true through the years for the company as proven by the customer retention and satisfaction as shown by the customers.

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