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ECNext Elevates Knowledge Source e-Commerce Site

ECNext’s expertise brings new look, easier navigation to the Knowledge Source site, providing business professionals the healthcare information they need.

Columbus, OH (PRWEB via PR Web Direct) December 1, 2005 -- Knowledge Source and ECNext announced the launch of the redesigned Knowledge Source e-commerce site (knowsource.ecnext.com), bringing a fresh, crisp design enhanced navigation to business professionals looking for healthcare information on the Web.

The site is built on ECNext’s proprietary business content merchandising platform and uses ECNext’s expertise in web marketing to enable Knowledge Source to market and sell its healthcare information to the growing number of business professionals who are using the Web to find answers to critical business questions.

The Knowledge Source e-commerce site offers healthcare information, synthesis, and analysis through market research reports and custom research. Focusing on the healthcare market, reports on the site include Health Care Market Overviews and company-specific BusIntell Reports. The redesigned site also offers client-tailored Custom Healthcare Research, which consists of Strategic Opportunity Assessment, Market/Industry Analysis, Competitive Analysis, Marketing and Customer Analysis, and Survey Research. The site provides end buyers the opportunity to receive their daily e-newsletter, Company in the Spotlight, which offers an analysis of the likely effect of in-the-news health care activity.

Knowledge Source worked with ECNext to rebrand their e-commerce site in order to elevate their corporate brand to end buyers, thus increasing their already established online revenue source. The relationship between Knowledge Source and ECNext provides visibility that drives traffic to the Knowledge Source site, hence growing their customer base within the healthcare market.

“Elevating our brand was extremely important to our bottom line as it made it a more enjoyable experience for the end buyer,” said John Santilli, President of Knowledge Source. “With the help of ECNext, we have a solid e-commerce site that brings the relevant end buyers to our reports, hence continually bringing us new customers.”

ECNext specializes in helping publishers market, sell and deliver business information online via its content merchandising solution. ECNext’s family of solutions, its publisher branded sites, its own business intelligence portal, Manta, and its Web marketing programs, provides publishers with an additional channel for reaching online content buyers.

“Our usability studies and site metrics lead us in our design recommendations for the updated Knowledge Source site in order to maximize the end user experience,” said Pamela Springer, CEO and President of ECNext. “Their unique healthcare content allows ECNext to market their site easily, so the new design will only grow their customer base.”

About Knowledge Source
Knowledge Source, a national business intelligence and market research firm, has delivered healthcare business information and analyses services to executives who seek a competitive edge since 1989. Knowledge Source provides healthcare information, syntheses, analysis and presentation services to busy managers who seek actionable market knowledge about clients, competitors, industries or markets in a world with an over-abundance of data.

About ECNext
Founded in 1996, ECNext specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, The Freedonia Group, AMR and Fitch Ratings.

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